The name of this rum is based on the poem The Wreck of the Hesperus  by Henry Wadsworth Longfellow.  It’s a dark poem that ends in a plea to the heavens hoping no one else has to suffer the fate that a young girl met on Norman’s Woe. There are illustrations throughout history that visually capture the horror of this poem and the client was eager to use one of them. The challenge was copyright concerns and image quality. Working with scale and overlays helped mask some of those issues.